“Who we are is clear to see”.

Dirello has a history based on tradition intertwined with research, seasoned by the passion of two generations for a whole new concept of thinking outdoor design, putting the design itself and the technology behind it at the service of the client. 

“We have put our name on our products because we are what we do”.

Dirello is a complex and ambitious project with a precise growth strategy, which ties together all of the phases of innovation, planning, and strategy in a single location.


“Coming together is a beginning, staying together is progress and working together is a success”.

“Coming together is a beginning, staying together is progress and working together is a success”. 
It was 1983 when the creativity and entrepreneurial vision of Salvatore Dirello led to an industrial product with a craftsman’s heart. It first was born with the name of its founder, later to be rebranded “Tenda Service”: a business specialized in the production of high quality awnings. Over the years, everything evolved, but one thing remained constant: the passion, two generations of the Dirello family for a whole new concept of thinking outdoor design, putting the design itself and the technology behind it at the service of the client. Over time, in response to changes in the market and the development of new technologies a new brand was created, one destined to become market leader in the outdoor design sector: Dirello. The experience of the father is mirrored by the new vision of the sons, a new way of working based sartorial hands that move carefully around a highly hi-tech product. Evolution does not have to cut all ties with the past, and in this case, it builds on the centrality of that surname, synonym of quality and professionalism for many decades.


“The future is now”.

Innovation is a fundamental element in our growth, based on the Dirello legacy of creativity which is proven by the existence of multiple patents submitted and obtained. Continuous renewal is one of the business’s strategic focus points since, for us, growing means anticipating the client needs, harmonizing all of the elements that make our product, the perfect product: technology, materials, finishes and design.


“First comes the thought, then the organisation of that thought into ideas and plans”.

All Dirello projects are as unique as our clients are. Our solutions possess distinctive details, requiring the services of a specialist planning office to model and define products around the needs of the client to create the most efficient and aesthetically pleasing result to the highest quality standard. 


“Wherever the sun shines, there you will find us”.

The spirit of Italy is at the center of the Dirello project, and everything takes place under the same roof including concept and planning, all design phases are developed by the company’s highly qualified internal resources. This guarantees a precise continuity and a strong identity in terms of design, and precision at all stages of the production process, rigorously… tricolor. 
The energy of our nation is the driving force pushing us towards ever more state of the art solutions, inspired by the 100% Italian style so popular with overseas markets.


“Understanding the value of ideas”.

We know how to identify, protect and value our creativity, making it a key element of our company’s assets and building the competitive advantage of our company.
The importance of industrial property means understanding the value of ideas and the need to defend them. 
To do so, Dirello carries out a constant monitoring and surveillance in the territories, through its own sales network and with the support of specialised law firms.
We carry out careful research on databases and surveillance activities on competitors, to fight infringement of our intellectual property rights and act promptly in the face of any violation by initiating legal action for the protection of intellectual property.


“Our method, our services, our showroom”.

The pulsing heart of the Dirello business is the showroom, a space to show off all of the jewels of the company’s vast product range dedicated to the needs of dealers and designers to experience the power of the products.

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